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West Coast Golf Online

2.3

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Site Survey

The WCGO site is an all round average online stores, with nothing too dreadful but nothing to get excited about either. The site is clean and professional, if a little too wholesome, and you are going to have more fun shopping elsewhere.

Design: 4/10

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How does the site look? This parameter evaluates the overall design and gives extra points for any innovative techniques..

Alas!

This sports shop has a pretty no-frills approach to design, with a basic homepage focused on the latest deal. However the unimaginative design does mean that searching the site is a lot easier.

Navigation: 1/10

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How easy is it to navigate around the site? We tried and tested it out and graded..

Searching the sports stores online is undoubtedly easy, and products are divided by equipment type into sub-categories. However, with so many other sites offering more sophisticated and precise ways to search and order products, WCGO could to better.

Brands: 4/10

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What kind of brands do they offer? Is this the real McCoy or 'off the back of a truck'? Also see Range of Brands..

Only catering for one sport means that a site can (theoretically) invest more in that sport and we cant afford to invest much in such online sports site. WCGO is a fairly good example of this, with a decent selection of brands on offer. However, they could certainly improve on their selection, especially in the apparel department which is pretty poor.

Shipping Options: 1/10

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How can I get my order? Here we grade the type, speed and quality of shipping services on offer. See Shipping Costs for price comparisons..

In general orders are shipped with UPS ground transportation, which means you can expect delivery in 3 to 7 days. Though you can choose a more expedient 3-day delivery, they don’t offer next day services like many other sites.

Support: 1/10

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Can you contact the site with queries? This grades the email support and telephone contacts available to users..

WCGO claim bragging rights for their customer service, and with various modes of support available, they are somewhat justified. However, with other sites offering live chat support, WCGO are not so much at the cutting edge as they think they

Images: 1/10

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How good is the image quality? Can you see the product you want to buy?.

This sports store online has got good image quality , but they let themselves down by limiting shots to just one, and by the enlarged image being hardly enlarged at all.

Content: 0/10

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How detailed is the description of products/services? Quality, detail and scope of text..

In addition to a brief description of the item, there is a comprehensive list of key features which is really handy. They clearly know their stuff at WCGO.

Special Deals: 3/10

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Are there deals here? We graded the extra value you can get for your buck..

The WCGO Closeout section is disappointing to say the least. With only a handful or products on offer, half of which are sold out, and no details of what the price was pre-reduction, you will be hard pushed to get a bargain here.

USP: 5/10

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Unique selling point? Why is it different to other sport shops? Are there any unusual products available? We graded here for innovation..

The problem with WCGO is that it is just average. They don’t do anything really wrong, but they are pretty boring and unimaginative with their design and approach to online shopping. If they started thinking outside the box a bit more, they might score higher in this department.

Value for Money: 5/10

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Is this shop going to cost the earth? Do they offer reasonable prices in comparison to other online sports shops?.

Definitely do some price comparison before buying, because we found a lot of the same products cheaper elsewhere. WCGO are not extortionists by any stretch, but can’t be relied on to provide the best value for money.

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Web Address: www.westcoastgolfonline.com

Country: US

Parent Company: N/A

Launched: 2005

Category: Sports

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