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Shop.lego
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7.3
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Lego is one of those stores brands that most of us grew up with and get nostalgic over. The longevity of this market leader is awesome but how does it fare as an online store? DozenKids.com had a good poke about on their site to find out more.
Age Range : 8/10
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What age ranges does the site cover? This parameter looks at how clear age range is on the site and the way in which products and toys are classified..
Shop By Theme!
A handy search tool on the Lego site, by theme.
Lego offer products for your kids that range from 0 to teens. There is a category to shop by age, which is split into six age groups. Once you click on an age group you are presented with all the toys but there is a ‘sort by’ box where you can refine these by price, item number or name. We didn’t understand what a search by name meant but it transpires that this is an alphabetical search. The feature worked fine and is useful but it doesn’t hold a candle to ToysRUs and eToys.

Brands: 7/10
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What kind of brands do they offer? How many brands are on offer? Is this the real McCoy or 'off the back of a truck'?.
As you would expect, the site solely sells the Lego brand.
Support: 6/10
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Can you contact the site with queries? This grades the email support and telephone contacts available to users..
Address, email and toll free phone support for three international areas. The customer support options on this site make it easy to make contact with the company.
Content : 7/10
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How detailed is the product description info? Quality, detail and scope of text..

This kids shopping site allows you to shop by age, theme or category and also has the facility to order by catalogue (which they can send out for those traditionalists who prefer reading in the old fashioned format).

The online toy store navigated logically, although many of the pages took too long to load. There was plenty of information on individual products, including availability.

The ‘25 Top Sellers’ to highlight popular products and the ‘Holiday Gift Shop’, which allow customers to shop by price range, are both useful features.
Top Sellers
The Top 25 Best Sellers at Lego.com
Special Deals : 8/10
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Are there deals here? We graded the extra value you can get for your buck..
The site offers free shipping on all orders over $25 which is all well and good, but the big let down of this site is that the ‘Sales and Deals’ section had a measly two products on it! Not exactly what you would expect from a company of this standing.
USP : 7/10
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Unique selling point? Why is it different to other shopping sites? Are there any unusual products and packages available? Innovations?.

The Lego site has much to offer in terms of product range and is a great place to shop for presents.

One of the unique aspects of this site is the ‘Pick a Brick’ page of the site which allows customers to select individual pieces they may need to replace lost bricks or to supplement existing sets.
Value For Money: 7/10
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Is this software good value? How much does it cost to download the software? Is this good value compared to others? Do they offer special deals?.

Lego is one of those toys you can buy as a present and rest assured that it will be appreciated.

Oh dear… we price checked an item worth $89.99 across the net and found it $10 cheaper at ToysRUs. A little disappointing to say the least!
Secure Payments : 8/10
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Can you pay for this software securely? Do they accept credit cards, PayPal, etc? We looked at the site and evaluated the payment options offered. .
Four major credit cards plus BillMeLater. The site also uses industry standard security protection.
 
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Total Ranking:
7.00/10
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Kids love to play. But with so many online toy and clothing stores, knowing where to order products can be confusing. So, we have graded the universe of online shops for kids. .
Total Rank
Shipping Costs
Email Support
Telephone Support
Number of Pages
Age Range
Brands
Support
Content
Special Deals
USP (Unique Selling Point)
Value For Money
Secure Payments
Shipping Costs
Line & Area chart
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3 months
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6 months
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1 year
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2 years
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All (5 years)
 

Web Address: www.lego.com

Category: Kids Shops

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Web Address: www.lego.com

Category: Kids Shops

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Shop.lego Total Rank
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Toysrus
Lillian Vernon
Etoys.com
Shop.lego
Pottery barn kids
Hasbro
Fisher-Price
Turner Toys
Safe Kids Shop
Tots in Dots
Hit Entertainment
Toys for little Boys
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