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Welcome to Dozen Stores!

Why stand in line? Stop searching and start finding products at stores online!
From home to fashion stores, electronics to sports stores, we pick 12 websites for each category helping you make the right decision for the right reasons.
Stores Fashion-FLOP
Myshape.com
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2.3
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The concept behind MyShape.com is to offer women a personal shopping experience where they can buy clothing that are suitable for their individual figures.  In theory, it's a wonderful idea but in practice, the site just didn't live up to the standards it seems to set for itself.

Clothes Range: 2/10
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What types of clothes can I buy on this site? Or what can't I buy on this site? Is this an online megastore with everything a fashion shopper could dream of or is it lacking in choice? We know the deal..
Fancy exterior - hollow interior

The business model at MyShape.com makes it so that it caters to women, so that we understand.  There isn't a huge range of clothing in their clothes store here as the clientèle they cater to seems to be middle-aged women.

Brand Range: 4/10
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How large is the brand range on this site? Are we limited to a narrow selection of big name brands or does this site offer real consumer choice?.

There also isn't a huge range of brands at MyShape.com.  We'd think for a clothing store that puts so much money into their advertising efforts, that at least they'd have a wider selection of brands behind their name.

Style: 3/10
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Does this site have the 'IT' factor? We graded the look and feel of the site. Is its style accessible? High-brow? Does the site integrate or reflect the clothes being sold? Are there cool images, models, music or videos?.

The style of the site is nice but the functionality is terrible.  We tried to sign up for an account and it was so difficult to navigate (the sub-menus kept popping up and disappearing, it was impossible to choose anything) that we got frustrated and quit the (quite long) registration process.

Content: 2/10
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Quality of the information. Here we look at the quality of the product descriptions and images on the site. Does the customer get a good idea of the clothing product's size, look and feel?.

The content at MyShape.com we felt was a bit much for stores.  You don't need to sell people, especially women, on the idea of the site.  They work so hard on branding that they don't invest their efforts into a flawless user-interface system and just expanding fashion-wise.  It's a shame.

Special Deals: 1/10
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What deals does this site offer to online consumers? Are there offers for returning customers? Is this generally an expensive or a bargain e-shop?.

This online fashion store does have a sale section but if you're looking to shop well on a smaller budget (especially given the state of the economy today), MyShape.com certainly doesn't cater to clothes that fit your body and your budget.

Social Options: 0/10
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How interactive is this site? Is there a Facebook Group? Twitter? RSS feeds? Linked In? Forum? We found out..

It's interesting that they do offer a Facebook page and Twitter page to "Connect with MyShape.com" but they don't offer the option to subscribe to an RSS feed. This shows that the owners of this site know about as much about the internet as your average 16 year old.  They just have more money to pay a fancy graphic designer.

Payment Options: 5/10
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Can you trust the secure payment? Is there customer privacy policy? How easy is it to pay your bills online? Which cards or methods are accepted? Let us tell you the pros and cons of each system..

You can use all major payment methods to make a purchase at MyShape.com but seeing as this site is very pretty on the outside but kind of hollow on the inside, we're not sure that their databasing systems are any better than their user-interface.  Give your personal info at your own risk!

Support: 3/10
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Can you contact the site with queries? This grades the email support, live chat and telephone contacts available to users..

You can contact their support service by phone, live chat or email.  For that, we do give them credit.  However, live chat it limited to US West Coast hours as is their call center.



 
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Total Ranking:
2.00/10
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Buying clothes online has never been easier. Online fashion stores offer a wealth of products, styles and brands. So, avoid the crowds and get online. Here is our selection for Fashion Stores..
Total Rank
Email Support
Community Action
Telephone Support
Shipping Costs
Clothes Range
Brand Range
Style
Content
Special Deals
Social Options
Payment Options
Support
Email Support
Line & Area chart
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3 months
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6 months
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1 year
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2 years
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All (5 years)
 

Web Address: www.Myshape.com

Country: USA

Parent Company: Myshape.com

Launched: 2004

Category: Fashion

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Web Address: www.Myshape.com

Country: USA

Parent Company: Myshape.com

Launched: 2004

Category: Fashion

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Myshape.com Total Rank
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Threadless.com
Blue Fly
Over stock
Lulus.com
Jcrew
Forever 21
C21stores.com
Zappos.com
Goodys Online
Myshape.com
The 15 Dollar Store
Blooming Dales
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